top of page

and creative director of my imagination

Copywriter at GUT SP

The ZÉ theory

 ZÉ DELIVERY | GUT SÃO PAULO

Zé Delivery leveraged the World Cup and a conspiracy theory to increase awareness using only our brands name. We found out that every time Brazil won the World Cup there was a player named ZÉ on the team. 

Then our campaign went out revealing Vini Jr's full name: Vinicius José Paixão de Oliveira Jr, or in good portugues, Vini ZÉ Jr. And with this, started a national movement for Vini Jr put the name Zé on his jersey.

*FUN FACT:
This idea took me to MADRID, i met vini jr and my creative partner became the model of his own campaign.

My name is Deborah Ferreira
but you can call me

dEDEEBS!

​Young Lions 2023
Finalist | @Fake_ingredients
Creative LIAison 2022

London International Awards Mentee
D&AD New Blood 2021
Graphite | Bring Back Samantha
Young Ones 2021
Silver | Integrated | Extra Luck
Cannes Future Lions 2021
Finalist | Bricks For Players
Premios Lusófonos 2020
Bronze | Student | Anti Varicose Filter

The Zé Theory
Andy Awards | Gold

DROP ME A LINE

work

GUT SP -  Current
CuboCC | 2021
Africa | 2021
Havasplus | 2019 - 2020 

bottom of page