Zé Delivery leveraged the World Cup and a conspiracy theory to increase awareness using only our brands name. We found out that every time Brazil won the World Cup there was a player named ZÉ on the team. 

Then our campaign went out revealing Vini Jr's full name: Vinicius José Paixão de Oliveira Jr, or in good portugues, Vini ZÉ Jr. And with this, started a national movement for Vini Jr put the name Zé on his jersey.