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COPYWRITER
✌ About ✌
and creative director of my imagination
Copywriter at GUT SP
The ZÉ theory
ZÉ DELIVERY | GUT SÃO PAULO
Zé Delivery leveraged the World Cup and a conspiracy theory to increase awareness using only our brands name. We found out that every time Brazil won the World Cup there was a player named ZÉ on the team.
Then our campaign went out revealing Vini Jr's full name: Vinicius José Paixão de Oliveira Jr, or in good portugues, Vini ZÉ Jr. And with this, started a national movement for Vini Jr put the name Zé on his jersey.
*FUN FACT:
This idea took me to MADRID, i met vini jr and my creative partner became the model of his own campaign.
My name is Deborah Ferreira
but you can call me
dEDEEBS!
work
GUT SP - Current
CuboCC | 2021
Africa | 2021
Havasplus | 2019 - 2020
DROP ME A LINE
deborah.dasilva@hotmail.com
(21) 996113689
Cannes Lions
Bronze | The Zé Theory | Zé Delivery
Andy Awards
Gold | The Zé Theory | Zé Delivery
Clube de Criação
2 x Bronze | The Zé Theory | Zé Delivery
2 x Bronze | We Are Mello | Coca Cola
The One Show
Merit | We Are Mello | Coca Cola
D&AD
Shortlist | We are Mello | Coca Cola
Young Lions 2023
Finalist | @Fake_ingredients
Creative LIAison 2022
London International Awards Mentee
D&AD New Blood 2021
Graphite | Bring Back Samantha
Young Ones 2021
Silver | Integrated | Extra Luck
Cannes Future Lions 2021
Finalist | Bricks For Players
Premios Lusófonos 2020
Bronze | Student | Anti Varicose Filter
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