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COPYWRITER
✌ About ✌
and creative director of my imagination
Copywriter at GUT SP
VINI ZÉ JR
ZÉ DELIVERY | GUT SÃO PAULO
Zé Delivery leveraged the World Cup and a conspiracy theory to increase awareness using only our brands name. We found out that every time Brazil won the World Cup there was a player named ZÉ on the team.
Then our campaign went out revealing Vini Jr's full name: Vinicius José Paixão de Oliveira Jr, or in good portugues, Vini ZÉ Jr. And with this, started a national movement for Vini Jr put the name Zé on his jersey.
*FUN FACT:
This idea took me to MADRID, i met vini jr and my creative partner became the model of his own campaign.
WE ARE MELLo
To launch the new Coca-Cola flavor in partnership with DJ Marshmello, we did the first IRL game on Twitch.
It was 60 minutes of an unforgettable experience, playing with Marshmello on a bunch of missions to recover the new Coca-Cola flavor and launch for all the world. The whole adventure was broadcasted for more than 12 countries, with more than 600K views and a squad of amazing streamers across the globe.
coca-cola creations | GUT SÃO PAULO
wE CREATED THE WHOLE STORYLINE AND THE GAME DESIGN SYSTEM
AND A BUNCH OF 3D CONTENT ON SOCIAL MEDIA TO LAUNCH THE COCA MARSHMELLO TO THE WORLD
THIS IS ME DRINKING COCA COLA MARSHMELLO AT ROCK IN RIO
AND THIS IS ME BUYING COCA COLA MARSHMELLO in THAILAND!!!!
CONSCIOUS KEYBOARD
HAVASPLUS | tim brasil
A thousand of racist words are shared daily on internet without people even knowing their meanings. That's the reason TIM Brasil developed a mobile keyboard that identifies and correct those racists expressions suggesting alternatives as you type.
the fun part was let those right wingers pissed of
M.AD GAME CHANGERS
miami school of ideas | innocean berlin
A card game with 32 ideas selected by top creatives of our industry and voted by over
300 Miami students, to put a bunch of creative references in the students pocket and honor decades worth of creative culture.
Available worldwide for anyone to print and play.
check it out: https://www.madgamechangers.com/
tHE idea WAS born in A miami school of ideas classroom and became the first global project made up by students.
M.AD OR WHAT?
LET'S ROCK THE BREAK
kitkat | GUT SÃO PAULO
In 2022, for the first time ever, KitKat will sponsor Rock in Rio, the biggest music festival in the world. It's even greater after two years of a pandemic no-festivals world.
That's why we launched the “Let’s Rock the Break” campaign, inviting people to free themselves and enjoy this festival like never before.
THE MAIN ATTRACTION OF tHE FESTIVAL for me WAS Saw MY CONCEPT LIVE
(I'M (KIDDING. IT WAS COLDPLAY)
Extra Luck
EXTRA | YOUNG ONES - SILVER
For some people chewing gum helps with stress and anxiety.
But for head coaches it helps to win games, giving them luck.
So, we created a campaign to show that something simple as chewing gum can fuel NFL fans with EXTRA luck during the game. Transforming EXTRA into the lucky charm of the NFL.
Bring Back Samantha
THE CASE FOR HER | D&AD NEW BLOOD GRAPHITE PENCIL
The lack of discussions of menopause in pop culture demonstrates that the subject is still taboo. And it gets even worse when one of its biggest representatives leaves the scene.
Since Samantha Jones will not be part of the Sex and The City reboot, Refinery29 and The Case of Her have teamed up in a movement to bring her figure back and bring attention to the menopause issue.
Bricks for players
LEGO | 2021 FUTURE LIONS FINALIST
Parents don't value playtime, they only care about the things they believe will improve their child's future.
As sports are known to open doors to scholarships,
LEGO turned playtime into sports time.
My name is Deborah Ferreira
but you can call me
dEDEEBS!
Creative LIAison 2022
London International Awards Mentee
D&AD New Blood 2021
Graphite | Bring Back Samantha
Young Ones 2021
Silver | Integrated | Extra Luck
Cannes Future Lions 2021
Finalist | Bricks For Players
Premios Lusófonos 2020
Bronze | Student | Anti Varicose Filter
DROP ME A LINE
deborah.dasilva@hotmail.com
(21) 996113689
work
GUT SP - Current
CuboCC | 2021
Africa | 2021
Havasplus | 2019 - 2020
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