and creative director of my imagination

Copywriter at GUT SP

M.AD GAME CHANGERS

 miami school of ideas | innocean berlin

Um jogo de cartas com 32 ideias que mudaram a industria criativa, selecionada pelos maiores criativos do mercado e votado por mais de 300 estudantes da Miami, para colocar referencias na manga dos estudantes e celebrar a nossa criatividade. Disponível gratuitamente para todos os estudantes do mundo baixarem e se divertir.

A card game with 32 ideas selected by top creatives of our industry and voted by over
300 Miami students, to put a bunch of creative references in the students pocket and honor decades worth of creative culture. Available worldwide for anyone to print and play.

*SIDE NOTE:
This idea WAS born in A miami school of ideas classroom and became the first global project made up by students.


M.AD OR WHAT?

CONSCIOUS KEYBOARD

HAVASPLUS | tim brasil

Todos os dias, milhares de palavras de origem racista, são compartilhadas na internet sem que as pessoas percebam. Por isso, a TIM Brasil criou o teclado consciente tim - um teclado mobile que identifica e corrige expressões racistas sugerindo alternativas. 

A thousand of racist words are shared daily on internet without people even knowing their meanings. That's the reason TIM Brasil developed a mobile keyboard that identifies and correct those racists expressions suggesting alternatives as you type.  

Extra Luck

EXTRA | YOUNG ONES - SILVER

Para pessoas normais, mascar chiclete ajuda a diminuir o estresse e a ansiedade. Para técnicos de futebol, mascar chiclete ajuda a vencer os jogos porque dá sorte. Por isso, criamos uma campanha para mostrar que algo simples como mascar chiclete pode dar sorte extra para os torcedores da NFL durante os jogos.

For some people chewing gum helps with stress and anxiety. But for head coaches it helps to win games, giving them luck. So, we created a campaign to show that something simple as chewing gum can fuel NFL fans with EXTRA luck during the game. Transforming EXTRA into the lucky charm of the NFL.

Bring Back Samantha

THE CASE FOR HER | D&AD NEW BLOOD GRAPHITE PENCIL

A ausência de discussões sobre menopausa na cultura pop demonstra que o assunto ainda é um tabu.
E fica ainda pior quando uma das suas maiores representantes sai de cena. Já que Samantha Jones não fará parte do reboot de Sex and The City, Refinery29 e The Case of Her, se uniram em um movimento para trazer sua figura de volta e chamar atenção sobre a questão da menopausa.

The lack of discussions of menopause in pop culture demonstrates that the subject is still taboo.
And it gets even worse when one of its biggest representatives leaves the scene. Since Samantha Jones will not be part of the Sex and The City reboot, Refinery29 and The Case of Her have teamed up in a movement to bring her figure back and bring attention to the menopause issue.

Bricks for players

LEGO | 2021 FUTURE LIONS FINALIST

Pais não valorizam as brincadeiras.
Eles só se preocupam com coisas que acreditam podem melhorar o futuro de seus filhos. Já que esportes são famosos por abrir portas para bolsas de estudo, LEGO transformou a hora de brincar em hora do esporte.

Parents don't value playtime, they only care about the things they believe will improve their child's future. As sports are known to open doors to scholarships,
LEGO turned playtime into sports time.

ANTI VARICOSE FILTER

LYCIAS | Bronze at lusÓfonos

Para ajudar na prevenção das varizes e criar awarenness para Lycias nas redes sociais, criamos o Filtro Anti-varizes. Um filtro interativo no Instagram que oferece uma rotina de exercícios para as pernas, com sete exercícios caseiros, um para cada dia da semana.

To help prevent varicose veins and create awareness for Lycias on social networks, we created the Anti-varicose Filter. An interactive filter on Instagram that offers an exercise routine for the legs, with seven homemade exercises, one for each day of the week.

schooling

Miami Ad School
Creativity & Portfolio | 2020 
Universidade Federal Fluminense
Media Studies | 2016-2020 

My name is Deborah Ferreira
but you can call me

dEDEEBS!

​Creative LIAison 2022
London International Awards 
D&AD New Blood 2021
Graphite | Bring Back Samantha
Young Ones 2021
Silver | Integrated | Extra Luck
Cannes Future Lions 2021
Finalist | Bricks For Players
Premios Lusófonos 2020
Bronze | Estudantes | Anti Varicose Filter

Golden Awards of Montreaux 
Gold | Digital - Interactive
Conscious Keyboard - Havasplus

Global Mx Awards (Havas Group)
Silver | Best use of Content
Conscious Keyboard  - Havasplus

​The Caples Awards

Bronze | Mobile 
Conscious Keyboard  - Havasplus
Internationalist Awards
Bronze | Inovation in media

Conscious Keyboard  - Havasplus
Clube de Criação 
Shortlist | apps & websites
Shortlist | melhor uso de dados

Conscious Keyboard - Havasplus
Gerety Awards
Shortlist |
Conscious Keyboard  - Havasplus
El Sol
Shortlist |
Conscious Keyboard - Havasplus

DROP ME A LINE

work

GUT SP -  Current
CuboCC | 2021
Africa | 2021
Havasplus | 2019 - 2020 

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